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Be Unique or Be Ignored: The CEO's Guide to Branding (Paperback)

Be Unique or Be Ignored: The CEO's Guide to Branding Cover Image
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Description


Branding is ultimately the CEO's responsibility. Too many CEOs allow their companies to copy and resemble their competitors; the goal is to be unique, to stand out from the white noise of me-too competition. The brand dictates a company's costs of sales, capital, and media. If people don't "get" your brand-your value proposition-within 15 seconds, they'll resist purchasing from, investing in, and writing about your company. Or, they'll ignore your company altogether. Hence, the title of this guide: Be Unique or Be Ignored.
Product Details
ISBN: 9780974501734
ISBN-10: 0974501735
Publisher: MHR Enterprises
Publication Date: November 11th, 2013
Pages: 166
Language: English