The Long Tail: Why the Future of Business Is Selling Less of More (Paperback)

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Description


In one of the most important business books since "The Tipping Point," Anderson shows how the future of commerce and culture isn't in hits, or the high-volume head of a traditional demand curve, but in what used to be regarded as misses--the endlessly long tail of that same curve.

Product Details ISBN-10: 1401309666
ISBN-13: 9781401309664
Published: Hyperion, 07/01/2008
Pages: 288
Language: English