A former PR executive, Rosenbloom dropped out of the corporate world in 1990 and became a self-taught custom furniture designer and craftsman. For the last eight years, he has battled kidney disease, finally receiving a successful transplant in August 2008.  In March 2009, he closed his woodworking business to devote himself to full-time work as a consultant on kidney patient education and compliance issues.  His memoir, Becoming Me, vividly details his experiences with end-stage kidney disease, dialysis and transplantation, and how it dramatically changed his life and philosophy.  He had formal training in mentoring both pre- and post-kidney transplant patients at the Mendez National Institute of Transplantation in Los Angeles, and has mentored patients through DaVita at Home at UCLA for several years. He is currently working with the kidney transplant team at the USC University Hospital in Los Angeles to establish a formal patient education and mentoring program.  He has also lectured to 2nd year medical students at the USC Keck School of Medicine. For more info on his kidney consulting go to http://www.uarts.com/kidney.