While many people remain paralyzed by the scope of Earth's environmental woes, eco barons are a new and largely unheralded generation of Rockefellers and Carnegies who are having spectacular success saving forests and wildlands, pulling endangered species back from the brink, and pioneering clean and green technologies. This is the story of the former fashion magnate, the pool cleaner, the college professor, the owl wrangler, and other visionaries who have quietly dedicated themselves and their fortunes to saving the planet from ecological destruction.