The history of Netflix is a long struggle for greatness marked by multiple disasters, lucky breaks, personal betrayal, and broken hearts. Journalist Gina Keating recounts the absorbing, fast-paced drama of the company's turbulent rise to the top and its attempt to invent two new kinds of business. First it engaged in a grueling war against video-store behemoth Blockbuster, transforming movie rental forever. Then it jumped into an even bigger battle for online video streaming against Google, Hulu, Amazon, and the big cable companies. Netflix has ushered in several innovations, yet for all its success, it is still a polarizing company in which long-term success—or even survival—is still far from guaranteed. The quest to become the world's portal for pre¬mium video on demand will determine nothing less than the future of entertainment and the Internet.
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