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Steven Johnson discusses and signs Where Good Ideas Come From

Where do good ideas come from? Johnson looks at this question starting with Darwin's theory of evolution, drawing on fields from neurobiology to pop culture to support his answers. Those answers turn out to be both convincing and inspiring, especially in the book's conclusion: that with today's tools and technology, great ideas are nearly limitless for those that know how to cultivate them.



Event date: 
Saturday, October 9, 2010 - 5:00pm
Event address: 
Vroman's Bookstore
695 E. Colorado Blvd
91101 Pasadena
Where Good Ideas Come from: The Natural History of Innovation Cover Image
ISBN: 9781594487712
Availability: Special Order
Published: Riverhead Books - October 5th, 2010