As Mary Richards's lovable and self-deprecating best friend Rhoda Morgenstern on The Mary Tyler Moore Show, Valerie Harper, too, turned the world on with her smile. Viewers could relate to Rhoda, native New Yorker and struggling working girl, who was unlucky in love and insecure about her weight but who always kept her sense of humor. Valerie was an unknown actress when she won the part that made her famous, and by the time Rhoda, her popular spin-off show, ended, she had won four Emmys and a Golden Globe. The role was groundbreaking. On-screen, she represented a self-reliant new identity for women of the 1970s while off-screen she fought alongside feminists Gloria Steinem and Bella Abzug for equal rights, among other issues that were important to her.