A Theory of Semiotics (Advances in Semiotics) (Paperback)
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. . . the greatest contribution to semiotics] since the pioneering work of C. S. Peirce and Charles Morris. --Journal of Aesthetics and Art Criticism
. . . draws on philosophy, linguistics, sociology, anthropology and aesthetics and refers to a wide range of scholarship . . . raises many fascinating questions. --Language in Society
. . . a major contribution to the field of semiotic studies. --Robert Scholes, Journal of Aesthetics and Art Criticism
. . . the most significant text on the subject published in the English language that I know of. --Arthur Asa Berger, Journal of Communication
Eco's treatment demonstrates his mastery of the field of semiotics. It focuses on the twin problems of the doctrine of signs--communication and signification--and offers a highly original theory of sign production, including a carefully wrought typology of signs and modes of production.