Teleselling: A Self-Teaching Guide (Wiley Self-Teaching Guides #135) (Paperback)

Teleselling: A Self-Teaching Guide (Wiley Self-Teaching Guides #135) By James D. Porterfield, James D. Poterfield, Porterfield Cover Image
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Description


Discover the best techniques to maximize your sales

Here is a proven, detailed selling system that gives you the toolsyou need to improve your sales results. Written by Jim Porterfield, an experienced marketing consultant, this accessible andeasy-to-follow guide shows you how to grab your listener'sattention over the phone--and effectively close the deals youwant.

Fully updated to reflect the latest research about what reallyworks for telesellers, Teleselling is packed with examples, tips, and exercises that will help you:
* Design your own successful selling plan based on your strengthsand abilities
* Establish a call strategy
* Capture--and keep--a customer's undivided attention
* Develop techniques to improve your listening skills
* Decide when and how to ask for the order
* Close the deal

Covering the ABCs of selling by phone, Teleselling will put you onthe right path to better results and increased sales success.

About the Author


JAMES D. PORTERFIELD is Academic Program Director of Penn State's Certificate in Marketing Program. He is former director of marketing for the New York Institute of Finance, and served as vice president of Sales and Marketing for SMC Publications Marketing group, one of the largest direct-selling organizations for the magazine industry in the United States.
Product Details
ISBN: 9780471115670
ISBN-10: 0471115673
Publisher: John Wiley & Sons
Publication Date: March 29th, 1996
Pages: 240
Language: English
Series: Wiley Self-Teaching Guides