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From Dental Floss To Guitar Strings: Successful Grassroots Product Launches (Paperback)

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Description


FROM DENTAL FLOSS TO GUITAR STRINGS

SUCCESSFUL GRASSROOTS PRODUCT LAUNCHES

Part 1 is a memoir and features the author's stories of leading the successful launch of GLIDE(R) Floss and ELIXIR(R) Guitar Strings.

Part 2 is a fresh look at critical lessons learned in launching products. Lessons include framing the product value statement, creating a strategic plan, determining the right price, high-impact grassroots marketing, leadership and teams, and understanding the important numbers.

Product Details
ISBN: 9781647197063
ISBN-10: 1647197066
Publisher: Booklocker.com
Publication Date: August 25th, 2021
Pages: 274
Language: English