No More Silos: Metadata Strategy for Online Publishers (Paperback)
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Silos are a common problem, especially in larger organizations. They are more than a hassle - they hurt organizational performance. Organizations that offer content and information online face problems with silos as well. Their information is often poorly connected, resulting in confusion, inefficiency, and duplication of effort. Online publishers need a strategy for how they manage and deliver information to customers. They need to understand the valuable role that metadata standards play in how customers access information.No More Silos is the first book to focus on metadata strategy: a branch of content strategy that deals with structuring information so that the right information can reach the right audience at the right time. Recent developments in metadata standards are making it possible to connect information in new and exciting ways. The book introduces the many applications of metadata standards to support a diverse range of customer needs and business goals. These benefits include: - Increasing the reuse of online information, so that important information is always available where it is needed.- Improving the customer experience, offering customers more precise information, better choices, and greater integration between their devices and services. - Increasing the reach of the information, so that audiences can discover information wherever they are looking for it.- Delivering information to new channels such as voice interaction.- Better analytics, so that publishers understand the performance of their content.- Improving web operations so that team members can work toward common goals.The book explains not only why metadata standards are important, but how publishers can implement a metadata program so they have the capabilities necessary to realize these benefits. It will be of interest to anyone involved with creating, managing, and delivering online content.