Vroman's is OPEN for in-store shopping & curbside pick-up seven days a week.
FREE DOMESTIC SHIPPING ON ORDERS OVER $100!

E-Commerce Strategy (Hardcover)

×

Warning message

Mean Menu style requires jQuery library version 1.7 or higher, but you have opted to provide your own library. Please ensure you have the proper version of jQuery included. (note: this is not an error)
E-Commerce Strategy Cover Image
$129.00
Email or call for price.

Description


"E-Commerce Strategy" builds awareness and sharpens readers' understanding of the key issues about e-commerce strategies. To link theory of e-commerce strategy with practice in the real world, it brings together theoretical perspectives based on academic research, integrated use of technologies and large amount of cases, especially those of China. With regard to the innovative technical standards and frameworks, it proposes strategic analysis from a technical point of view. The book is intended for postgraduate students in e-commerce and computer science as well as government officials, entrepreneurs and managers.

Prof. Zheng Qin is the Director of Software Engineering and Management Research Institute, Tsinghua University, China; Dr. Shundong Li is a Professor at the School of Computer Science, Shaanxi Normal University, China; Dr. Yang Chang and Dr. Fengxiang Li are both Research Assistants at the School of Software, Tsinghua University, China.

Product Details
ISBN: 9783642394133
ISBN-10: 3642394132
Publisher: Springer
Publication Date: March 6th, 2014
Pages: 351
Language: English
Series: Advanced Topics in Science and Technology in China