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If you're looking to maximize exposure and profits while consistently working towards acquiring new customers, there is no better way than with referral marketing.Referral marketing is all about encouraging people in your niche to share your products and services. This can include customers, influencers and thought leaders in your market.Ultimately, there is no easier way to better position your brand and leverage your existing customer base than to design a referral system that actively encourages sharing. There are many ways to create a referral system for your business. You could choose to compensate referrals based on a specific cash value, credit towards purchases made on your shop, or other incentive-based offers that motivate people to share your products and services amongst their own inner circles.The problem is, many people don't spend enough time analyzing what is currently working in their market so they can design a referral program around what is likely to move the needle.