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Global Content Strategy (Kobo eBook)

Global Content Strategy By Val Swisher Cover Image
$16.95
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Description


When you want to engage customers, you must have great content that speaks to them in their language. Success in foreign markets takes research, planning, and sensitivity regarding the culture, expectations, and buying habits of each target customer.

Because of this, more and more companies are translating more content into more languages every day.

Global Content Strategy: A Primer gives you the information you need to get started navigating the global content landscape. From tips on making your global content more accessible to details on how to ensure that your words and images are prepared for the world, this book provides information every global organization needs to be successful.

Product Details
ISBN-13: 9781492002086
Publisher: XML Press
Publication Date: October 12th, 2014
Language: