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John Fluevog discusses and signs Fluevog: 50 Years of Unique Soles for Unique Souls


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Wednesday, December 11th at 7pm John Fluevog book signing

Colorful and quirky, Fluevog shoes have graced the feet of celebrities such as Madonna, Jack White, and Lady Gaga, as well as legions of lifelong fans who consider themselves more a community than mere customers. Known for cheeky slogans such as "no, you're weird" and the message engraved on the soles of their iconic Angel shoes: "Resists alkali, water, acid, fatigue and Satan," the Fluevog brand is a celebration of individualism, creativity, and humor. These values flow directly from the heart of John Fluevog himself, who says that his mission in business and in life is to help people "walk in spirit."

To mark his fiftieth year in the shoe business in 2020, John Fluevog has penned a love letter to Fluvogers everywhere in FLUEVOG: 50 Years of Unique Soles for Unique Souls. In this full-color, visually rich coffee table book, Fluevog gives fans and fashionistas a behind-the-scenes look into the brand's evolution and his own creative process. With his unmistakable jovial warmth, Fluevog reveals the ups and downs of the business's evolution and his own personal triumphs and heartbreaks with disarming candor and intimacy.  Echoing the eclectic style of Fluevog's whimsical and witty zine-style catalogs over the years, the book features Fluevog's own design sketches and handwritten messages, blended with stories, graphics, and previously unpublished photographs from the brand's archives. The book is a fascinating peek inside the colorful mind of the iconoclastic designer, while also paying homage to the wild and beautiful John Fluevog shoes themselves. (Lifetree Media)

John Fluevog is a Canadian shoe designer born & raised in Vancouver, British Columbia. After hitchhiking down the west coast and witnessing the 1960s Social Revolution, he began working for Sheppard’s Shoes. In 1970, along with his friend Peter Fox, they opened their shoe business Fox and Fluevog in the historic Gastown. Their partnership ended after a little over 10 years, and in the early 1980s John Fluevog’s Shoes was born. In the late 1980s John had began producing his landmark Angel Soles. In the 80s he also began to expand his stores to the United States. In the 90s, Fluevog shoes were quite popular in the grunge scene, inspiring a fashion movement of flannels and Angel Boots. John is still designing Fluevog shoes to this day.

Those wishing to get books signed will be asked to purchase at least one copy of the author's most recent title from Vroman's. For each purchased copy of the newest title, customers may bring up to three copies from home to be signed. This policy applies to all Vroman's Bookstore events unless otherwise noted. Save your Vroman's receipt; it will be checked when you enter the signing line.

Event date: 
Wednesday, December 11, 2019 - 7:00pm
Event address: 
695 E. Colorado Boulevard
Pasadena, CA 91101
Fluevog: 50 Years of Unique Soles for Unique Souls Cover Image
ISBN: 9781928055532
Availability: On Our Shelves Now
Published: Lifetree - November 5th, 2019
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